Learning to Write Good Copy |
Learning to Write Good Copy
Educating yourself on how to write good copy is good for your business just like knowing how to do your taxes is good for supervising someone who you eventually hire to do your taxes. It gives you the degree of familiarity that can help you narrow down what you want and helps you target the professionals that will get the best work done. In that respect, it's always a good idea to learn everything you can about writing, even when you aren't going to be doing the job yourself.
Learning to write copy can take years, but learning the basics can be done in a couple hours a day over the next few weeks with a little bit of practice. There are loads of copywriting guides that you can find on the Internet, and you can also get some great tips by reading blogs by some of the top copywriters in the world.
One of the most important things to keep in mind when learning to write sales copy is the basics that we learned back in elementary school.
This may seem so rudimentary that you may feel a bit insulted. The truth is that many people don't bother to spellcheck their work before it goes out. It seems unbelievable in an age where all word processors have spellcheckers, but it does happen. Once copy is released to the general public, misspellings produce a very negative image.
It says you can't be bothered to be careful about your copy and thus probably aren't careful with your business either. If you are a business person, the public expects you to stand by your words. If those words are misspelled, it's likely they will wonder about your credibility as an expert on anything.
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The Publisher has strived to be as accurate and complete as possible in
the creation of this website, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
This site
is a common sense guide to Learning to Write Good Copy. In practical advice websites,
like anything else in life, there are no guarantees of income made.
Readers are cautioned to reply on their own judgment about their
individual circumstances to act accordingly.
This site
is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.
Any
perceived slights of specific people or organizations are unintentional.
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