| Learning How The Mind Works Can Work For You |
Learning How The Mind Works Can Work For You
It's always a good idea to have an idea of how the mind works so you can adjust your sales copy accordingly to appeal to certain mind sectors. Let's just start with some basic information so you get a good idea of how the mind works.
The brain does two major things - stores information in your memory and processes information that allows you to use/apply your knowledge to make decisions and solve problems. Next we'll look at what side of the brain does what.
Your left brain works with logic, words, parts and specifics, analysis of situations in detail, and sequential thinking. The left brain interestingly enough has a sense of time and a sense of your goals correlated with your position in relation to those goals. Talk about a finely tuned instrument. The left brain also governs/runs the right side of your body.
Your right brain works with emotions, pictures, wholes and how all the parts all relate together, putting stuff together (that AH-HA moment), and simultaneous/holistic thinking. This side of the brain doesn't wear a watch like the left side does, and in fact can lose track of time. And like the left side of your brain, the right side governs/runs the left side of your body.
Brain functions can be broken down even further into what does each side of the brain to task wise. So let's take a look at what the left side does.
The left side of your brain deals with tasks like being logical, sequential, analytical, objective, focus and details, and numbers. So if you happen to be bad in math, blame the left side of your brain - or the right for not governing the numbers part of you.
The right side of your brain deals with tasks like being intuitive. Trust your hunches. They're usually based on facts filed away just below the conscious level. It also deals with colors, rhythm, and the overall picture, pictures and is random.
We've all heard about limited attention span, and in marketing that sometimes seems to be the norm for customers. What this means is that only part of your memory can be activated at any one time and it will be a single area located in the most easily activated part of the memory. This will also be the most familiar one, the one used most often. The more often it is used it becomes even more familiar. Think repetitive marketing campaign, top of the mind awareness, copy crafted to appeal to certain senses that becomes familiar to your customer over time. People need to be told about a product or service at least SEVEN times before they buy it/try it. Think repeat customers here.
We talked a little about mental patterns earlier in this book and about Neuro Linguistic Programming. Mental patterns simply refer to memories formed in your brain to record your experiences as you see, hear, feel, smell, sense or taste them. The more often you do this your brain builds a pattern of it - a familiar pattern.
When you experience a situation again, or something similar, the memory is activated and you go on autopilot. So you can see if you did an email campaign to blend with your website copy and all the other areas we have outlined where you can use keywords and phrases, the more people see it (the site or email or etc.) the more familiar you become. This goes right straight back to relationship marketing. Nice tie in isn't it?
Ok now you have a pretty fair idea of how the mind works. Let's go just one more step further. You already know about the language of the brain being pictures, sounds, feelings, tastes, and smells - in other words input from your senses that is your imagination when it is processed. Your brain can only work with positive information that it receives from your five senses. Your brain can't work with inputs you haven't experienced or otherwise called negative information.
Here is a very important point to remember when thinking about your customers. They can't reflect and act at the same time. They need to be focused on one thing or another (reading your website copy, email etc) and thinking about it or taking action and buying something. Trick is to be able to switch them from one to the other quickly and effortlessly. Good thing you know about Neuro Linguistic Programming and how the mind works.
You now know the brain is divided into two hemispheres and that each specializes in different functions, processes different kinds of information and deals with different problems. Left works with logic and analysis, the right with emotions and imagination.
Let's put that into perspective when thinking about customers. And here is why you want to know what they do for a living. A manager would be a left brain person (appeal to his/her logic and love of analysis). A leader would be right brain (appeal to his/her emotions and imagination). A producer - that would depend on the kind of work done. If the work done is verbal, logical, and analytical - that is left brain. If the work is intuitive, emotional, and creative - that is right brain. Can you be a combination? Yes, but usually one is more predominant that the other.
|
Blogging Your Copy Another form of viral copywriting can be in putting a lot of content on other peoples blogs. ...
read more
Communication Is Everything If you are serious about being successful in an online business, then you must be able and ...
read more
Copywriting Brainstorm Writing a salesletter doesn't just mean putting down thoughts into words then typing and writing it. You have ...
read more
Copywriting For Relationship Marketing Relationship marketing puts the "CUSTOM" back in customer. You would think this would be logical, but ...
read more
Copywriting Must Sell The Benefits To inform your customers of what you can offer them, you want to communicate your ...
read more
Copywriting Success Currently, there are thousands of online enthusiasts who are taking the plunge and joining the community of internet ...
read more
How to Create an Outline For Your Salesletter We've done it through junior high, it expanded longer through high school, ...
read more
Do You Need Testimonials Testimonials can really give your web site a boost IF they are done the right way. ...
read more
Email Copywriting Email Copywriting is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This ...
read more
How To Get Your salesletter Read There are many people who dread having to write papers or salesletters. Many just ...
read more
Good Copywriting Good copywriting is in some ways a natural skill that can be learned. If you are not clever ...
read more
Identifying Your Audience Is Power you need to figure out what your market potential is and then know it inside ...
read more
Keyword Research For Copywriting Obviously the most important part about your copywriting is your sales letter's ability to sell, but ...
read more
Learning How The Mind Works Can Work For You It's always a good idea to have an idea of how ...
read more
Learning to Write Good Copy Educating yourself on how to write good copy is good for your business just like ...
read more
More On Identifying Your Audience If you were asked why you built a website, chances are you would say it ...
read more
Outsource Or Write? Okay, you've done the practice and you've come to the conclusion that you have before you one ...
read more
Pratice Writing Sales Copy by Blogging So you want to be a Copywriter. There is a lot of money to ...
read more
Relationship Building Copy Relationship marketing puts the "CUSTOM" back in customer. You would think this would be logical, but this ...
read more
Salescopy layout Writing sales copy isn't all about content. It is also about presentation. If you picked up a brochure ...
read more
So Exactly What Is Copywriting Generally speaking it is writing that promotes a person, opportunity, opinion or idea. Since we're ...
read more
The Tools To Start Marketing As an online marketer you really need to know what you're doing, where you're going, ...
read more
Use Trends In Your Copy If your business success is fluctuating from month to month, it might be because of ...
read more
What Your Prospect Wants You might think you already know your customer's needs, or you would not be in the ...
read more
Your Customer Lifecycle Of Needs And Wants No one is the same when they come to you for a product, ...
read more
|
|
|
Disclaimer:
The Publisher has strived to be as accurate and complete as possible in
the creation of this website, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
This site
is a common sense guide to Learning How The Mind Works Can Work For You. In practical advice websites,
like anything else in life, there are no guarantees of income made.
Readers are cautioned to reply on their own judgment about their
individual circumstances to act accordingly.
This site
is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.
Any
perceived slights of specific people or organizations are unintentional.
|