| Communication Is Everything |
Communication Is Everything
If you are serious about being successful in an online business, then you must be able and willing to work hard to communicate with your buyers. If you aren't willing to put in the kind of time needed to make your web site zing with commerce, then you need to take a serious look at your motivation for being in business in the first place.
Being online has a certain cache, but it also requires hard work, lots of research, lots of time and a dedication to providing your customers with not only what they want but also excellent customer service. If you don't provide either of those things, are not available to answer their questions, don't provide fresh content rich copy for your site, and update it with a regularity bordering on the obsessive, you will not be as successful as you would like to be.
And what would the point of having a web site be if your product doesn't sell?
Before you can be a success in building a business and be a success in communicating, you need to know how to learn to learn. No, this isn't a typo. If you can't learn to LEARN then you will not earn. You need a good attitude to learn to build your business and to communicate. No two ways about it. That would involve attitudes, notably yours!
Think about attitudes. We see and hear them daily with everyone we deal with and speak to either in person, on the phone or by email. You know if you speak to an upbeat, positive person you come away feeling pretty great yourself. The "positive" was communicated in a positive way. On the other hand if you wind up talking to a little Bridge Troll with an attitude, you will come away feeling grumpy and stressed.
You cannot communicate in a positive way if you have had "attitude" handed to you. And you cannot communicate in a positive way if YOU have attitude either. As bizarre as this may sound, the way you write your website copy can be directly affected by your attitude and choice of words and phrasing. And if your attitude isn't in the right frame of mind, people reading your website WILL know.
Another thing you will need is a personal mission statement. Why do I need a personal mission statement? Because if you don't know what your mission is, how do you expect potential prospects and customers to know? Some of the things you need to include in your personal mission statement are why does your business exist, does it provide a service or product people want or need, who will your customers be and why will they be better off with your product or service. If you can't answer these questions, then you need to take a long look at your reasons for getting into business in the first place.
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Disclaimer:
The Publisher has strived to be as accurate and complete as possible in
the creation of this website, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
This site
is a common sense guide to Communication Is Everything. In practical advice websites,
like anything else in life, there are no guarantees of income made.
Readers are cautioned to reply on their own judgment about their
individual circumstances to act accordingly.
This site
is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.
Any
perceived slights of specific people or organizations are unintentional.
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