Mobile Marketing
Mobile marketing can be classified into two types based on the technology involved. The more traditional form involves marketing on the move like moving billboards and road shows. The second type refers to marketing on a mobile phone like cell phone. Since the onset of millennium, mobile marketing though cell phone has become very popular. Short message service popularly known as SMS has made marketing by this method a lot easier.
There were some problems in the beginning as unwanted information was being sent to the people. Most of the SMS that were passed around was spam and it received negative media response in all parts of the world. This was because a sector of the advertisers bought list of mobile users and began sending them unsolicited messages. They were later stopped due to strict security measures and laws passed. Marketing industry recognized the potential of mobile marketing and utilized it to the full extent. The mobile service providers coded guidelines and laws. It then became a legal advertising channel. The Mobile Marketing Association and Interactive Advertising Bureau also have laid down guidelines for the proper functioning of mobile marketing.
Mobile marketing has become popular in Asia and Europe as it is a novel idea and in Europe alone hundreds of millions of pounds have been investing in SMS advertising. Now SMS has become the most famous part of mobile marketing. Because of the popularity of short codes, SMSing has become a lot easier. This has created a new approach to reach out to potential customers. Now mobile short codes are looked upon as mobile domain name, by many of the brands around the world, when the customers message the brand at any occasion.
In America, the first SMS short code campaign was started in 2002. SMS containing short codes are easier to send a message with complete information. Short codes are usually numbers that are assigned to mobile operators of a particular location, which they use for brand campaigning and other purposes. They are very small, like they contain only four to five words. These numbers are always under scrutiny by the service provider and each and every message is monitored to see that they do not go against the original service description.
Like opt-in emails, customers have to opt for SMSes. This is the biggest criterion, which the advertiser has to follow in order to send a promotional SMS. Some of the mobile operators ask for double opt-in form from the receiver. At the same time opting out is made easy for the customer. When the customer wishes to terminate receiving messages, they have to send STOP word by SMS. All these guidelines have been laid by the Mobile Marketing Association consumer best practice guidelines and it's a compulsion to follow those by all the marketers who wish to do mobile marketing in America.
Now, service providers have started to provide the option of sending SMS to email addresses. Other than this, other services provided are mobile games, mobile tones etc., which are used for promotional purposes. This has lead to the invention of MMS or Multi-media Message Service, through which short promotional videos and animations can be send. Bluetooth is another good technology. It started in 2003, and many companies in Europe have found it useful. When a message is send via Bluetooth, the receiver should accept request from the sender. So, sending messages by this method is legitimate. The message transfer speed is high and is also a free service as it is a radio-based technology.
The method of sending SMS advertisement to mobile phone users based on their geographical location is known as Location based service. The customer is tracked via a GPS chip which is built-in the phone. Radiolocation signals from the nearest cell phone towers are used for this purpose.
Mobile marketing follows a very safe marketing strategy, as it is customer opted. The short message sent through this method is known as mobile originated or MO message. If the advertisement is done through a call, the call is known as mobile terminated or MT message. As there is a phenomenal increase in the number of mobile phone users, this kind of marketing is a sure hit.
Word Count 706
|
Affiliate Marketing Affiliate Marketing is a derivative of Internet marketing where the advertisement publisher gets paid for every customer or ... read more
Anonymous Visitor Marketing Anonymous visitor marketing or anonymous user marketing is nothing but changing the content of the website according ... read more
Attributes of a Successful Selling Strategy The first attribute of a successful selling strategy is a website that provides information ... read more
Creating a Corporate Image For any corporation it is very important to create a distinct image in the market. This ... read more
Differences between Marketing and Advertising Marketing and Advertising, although they sound similar but in reality they are not. Advertising is ... read more
Digital Marketing Utilizing online distributions methods to promote products is known as digital marketing. This approach is both time saving ... read more
Disadvantages of using email to sell Some sales people think using email to sell everything is the best idea. But ... read more
Doing Research on Marketing Research on marketing is essential to understand the pattern of marketing. This is possible by searching ... read more
Global Marketing Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, ... read more
How to make a marketing campaign appealing? Marketing campaigns cannot survive if they boring. Everyday there are more than three ... read more
How to write a winning sales letter? Writing a sales letter is tough and writing a winning sales letter is ... read more
Increasing the business with the help of Promotional Gifts Gifts are loved by one and all. Gifts are a way ... read more
Marketing and Sales: What is the difference? Marketing and sales are one of the most important components of a business's ... read more
Marketing and Selling on Internet Marketing on the Internet involves online advertising to reach out to potential customers. It requires ... read more
Marketing Management Marketing management involves choosing target markets that not only get new customers but also retain the existing ones. ... read more
Marketing - Snail Mail Vs E-mail It was not too long ago that most people had no internet leave alone ... read more
Marketing Strategies Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over ... read more
Marketing through E-mail and Issues Surrounding it Email marketing is one of the forms of direct marketing, which is done ... read more
Mobile Marketing Mobile marketing can be classified into two types based on the technology involved. The more traditional form involves ... read more
Multi-level Marketing Multi-level marketing is a business model where salespersons like sales consultants, distributors, and even franchise owners and independent ... read more
Recognizing Target Market Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near ... read more
Relationship Marketing Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business ... read more
Selling to a Woman Vs Selling to a Man Different approaches should be taken when selling products or services to ... read more
Taming Customers though Promotional Marketing If a business firm id able to control the minds of million of customers, it ... read more
Tricks to sell your product The whole idea of the marketing and sales is to play with the psychology of ... read more
|
|
|
Disclaimer:
The Publisher has strived to be as accurate and complete as possible in
the creation of this website, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
This site
is a common sense guide to Mobile Marketing. In practical advice websites,
like anything else in life, there are no guarantees of income made.
Readers are cautioned to reply on their own judgment about their
individual circumstances to act accordingly.
This site
is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.
Any
perceived slights of specific people or organizations are unintentional.
|