| How to write a winning sales letter? |
How to write a winning sales letter?
Writing a sales letter is tough and writing a winning sales letter is even tougher. Many sales managers break their heads thinking why they can't get it right. Well, to answer this question they should put them in people's shoes and ask what "benefit "would I get by reading this sales letter? Remember that word "benefit" which is the crux of this discussion. Many sales people take bits and pieces of information from here and there and create mess out of a sales letter. They literally throw everything on people and then get what they deserve, instant rejection.
One should always remember that a sales letter works only when you have a product to sell and an offer to make. A sales letter should not be an introduction of your product or company. Remember every word is important in the sales letter and do not waste a single one which would distract your potential customer's attention. They are not interested in the features of you product but an offer or a benefit to them. Think from the customer's point of view and ask yourselves why should I read the letter? Is there any benefit or offer to me which cannot be refused? Can you convince me that it is really a good offer?
After keeping in mind these things, sales managers should apply thought in presenting their letter. The header or the headline is very crucial to any sales letter. It should target directly to the customers of your product. One also needs to be little tactful in use of words. But if you are not good at the trade do not attempt to do it and rather be simple in writing it. The headline should not be more a line, so try to be as specific as possible but with maximum affect. Nobody has time to read each and every letter in this fast paced era of instant satisfaction. If you are not able to convey your message to the audience in stipulated time, then you have lost those customers. The headline should start with a benefit being offered to the customer. This ensures that the customer goes to the body of the letter at least.
Now, having made a good effort with the heading, it's the time to work on the body of the letter. How to maintain the level of enthusiasm that you created in the customer's mind with the heading? Once again it is important to remember to not to focus on features of the product you are trying to sell but on the benefits and offers you are making to them. Things like how much money it is going to save them and how it would affect their lives should be mentioned in the body of the letter. Make them realize a need for it and compare it competitor's product. Remember, a person reading your sales letter will constantly get questions in mind as to how this will benefit me, after each and every sentence. So be ready to clear those doubts and answer the questions. Being little informal in the approach wouldn't do a harm and try to grab the attention by relating things to real life things. You can add a little bit of humor but unless you are sure that it won't be in the bad taste of the reader. Bring in few previous clients to give testimony of your products. But keep the testimonials believable and something that people can relate to.
Once you've made clear about the product, do not forget to prompt your audience to take action. If it is an email, prompt your reader to click on a link to act now or provide a contact number if it is a direct mail. Also remind them again that if you don't act now you will forfeit the offer as the offer is for limited time only.
Once you are done with the letter, one of the important parts of the sales letter is P.S. Many people simply read the beginning and end of the letter. So, try to convey something that will prompt them to go back to the letter and read it. It will be a perfect end to the sales letter.
Word Count 712
|
Affiliate Marketing Affiliate Marketing is a derivative of Internet marketing where the advertisement publisher gets paid for every customer or ...
read more
Anonymous Visitor Marketing Anonymous visitor marketing or anonymous user marketing is nothing but changing the content of the website according ...
read more
Attributes of a Successful Selling Strategy The first attribute of a successful selling strategy is a website that provides information ...
read more
Creating a Corporate Image For any corporation it is very important to create a distinct image in the market. This ...
read more
Differences between Marketing and Advertising Marketing and Advertising, although they sound similar but in reality they are not. Advertising is ...
read more
Digital Marketing Utilizing online distributions methods to promote products is known as digital marketing. This approach is both time saving ...
read more
Disadvantages of using email to sell Some sales people think using email to sell everything is the best idea. But ...
read more
Doing Research on Marketing Research on marketing is essential to understand the pattern of marketing. This is possible by searching ...
read more
Global Marketing Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, ...
read more
How to make a marketing campaign appealing? Marketing campaigns cannot survive if they boring. Everyday there are more than three ...
read more
How to write a winning sales letter? Writing a sales letter is tough and writing a winning sales letter is ...
read more
Increasing the business with the help of Promotional Gifts Gifts are loved by one and all. Gifts are a way ...
read more
Marketing and Sales: What is the difference? Marketing and sales are one of the most important components of a business's ...
read more
Marketing and Selling on Internet Marketing on the Internet involves online advertising to reach out to potential customers. It requires ...
read more
Marketing Management Marketing management involves choosing target markets that not only get new customers but also retain the existing ones. ...
read more
Marketing - Snail Mail Vs E-mail It was not too long ago that most people had no internet leave alone ...
read more
Marketing Strategies Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over ...
read more
Marketing through E-mail and Issues Surrounding it Email marketing is one of the forms of direct marketing, which is done ...
read more
Mobile Marketing Mobile marketing can be classified into two types based on the technology involved. The more traditional form involves ...
read more
Multi-level Marketing Multi-level marketing is a business model where salespersons like sales consultants, distributors, and even franchise owners and independent ...
read more
Recognizing Target Market Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near ...
read more
Relationship Marketing Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business ...
read more
Selling to a Woman Vs Selling to a Man Different approaches should be taken when selling products or services to ...
read more
Taming Customers though Promotional Marketing If a business firm id able to control the minds of million of customers, it ...
read more
Tricks to sell your product The whole idea of the marketing and sales is to play with the psychology of ...
read more
|
|
|
Disclaimer:
The Publisher has strived to be as accurate and complete as possible in
the creation of this website, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
This site
is a common sense guide to How to write a winning sales letter?. In practical advice websites,
like anything else in life, there are no guarantees of income made.
Readers are cautioned to reply on their own judgment about their
individual circumstances to act accordingly.
This site
is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.
Any
perceived slights of specific people or organizations are unintentional.
|