Viral Marketing: Beyond Social Media
 
Viral Marketing: Beyond Social Media

Before Facebook and Twitter took over the universe, there was viral marketing in its infancy. In fact, it began in the year 1995 with a little service you may have heard of - Hotmail.

Hotmail was the creator, if you will, of viral marketing. How? Well, they included a link that resided in the footer of every Hotmail email message that allowed others to create their own free, web-based email account simply by clicking on it. The service, thanks to this linking campaign, went "viral." Hotmail grew rapidly, by leaps and bounds, and hence the birth of viral marketing.

So, as hard as it is to believe, viral marketing preceded social media. Before there was MySpace, Facebook, Twitter or LinkedIn, there was, well, email. Yes, believe it or not, we actually used to send messages by composing messages to specific groups of people, rather than simply posting updates for the world to see. And we won't even get into what the world was like before email… that's just archaic.

However, its important to understand just how important social media is to the success of viral marketing. Can it work without it? Of course it can. That's how it began. Hotmail created viral marketing almost by accident, and didn't have the option to rely on social media to make their campaign work. So, we know it is possible. But now that it is available, it is a valuable tool that only enhances your viral marketing efforts.

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Articles
Creating a Viral Marketing Campaign

History And Viral Marketing

Hotmail And The history of viral marketing

How Is Viral Marketing Unique

Maintaining Viral Marketing Control

How To Make Your Marketing Viral

More Viral Marketing Success Strategies

When it comes to the opportunities available to you for a successful "viral" or word of mouth campaign, the list is theoretically limitless

Some Viral Marketing Success Strategies

Spread the word, not the SPAM

Top Viral Marketing Campaigns

Vira Marketing Audience Segmentation Defined

VIRAL MARKETING: EPIDEMIC

Viral Marketing Etiquette

Viral Marketing Medicine

Viral Marketing Methods That Work

Viral Marketing Methods

Viral Marketing Opportunities

Viral Marketing Psychology

So you've decided to build your own viral marketing campaign

Why Viral Marketing Works

Viral marketing

So you've decided to build your own viral marketing campaign

Viral Marketing: Beyond Social Media

What Viral Marketing Adds To The Mix-

 

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