VIRAL MARKETING: EPIDEMIC |
VIRAL MARKETING: EPIDEMIC
Some people hate viral marketing and view it as a much-abused sales technique. This belief arises from the confusion many people have over the difference between viral marketing and so-called "junk e-mail" campaigns. In fact, many viral marketing schemes do rely to greater or lesser extent on getting individual users to forward e-mails out to large groups of other people. The key to avoiding this perceptionwhich can and will eventually lead to methods to ban or at least stymie the effectiveness of viral marketing campaignsis include offerings that have interest and value to the end-users, even those who choose not to participate. This is again one area in which the Hotmail campaign succeeded so very well because even people who did not sign up for the service were often getting benefits from being able to communicate with friends who otherwise might not have an e-mail carrier or account with which to share.
Perhaps one of the greatest threats for successful viral marketing campaigns is the increase in "Malware" software or links that cause harmful additions to users systems such as pop-ups, slowdowns and redirects on Internet pages. While some are legitimate attempts to gain market share or public attention, poor programs and links can cause great harm. And of course, the public has reacted adversely. Now, many potentially successful viral marketing campaigns have been restricted or even fouled by public skepticism and fear.
Malware and viruses are so prevalent that the public is often either overwhelmed and doesn't even try to protect themselves or goes so far overboard that they refuse to even open or read e-mail messages from sources that they do not recognize. Neither approach is sound. But the latter, of course, will ruin any chance to market a new product or idea to these people by using e-mail as a communication method.
The malware issue looms so large, that antivirus companies are now circulating lists of NON-harmful virus hoaxes along with the names of misunderstood programs the public fears. Why? They want to teach computer users the difference between perceived threats and real threats. Here's an example of one such list of perceived (but not real) threats:
"Hello Dear" Hoax $800 from Microsoft Hoax 48 Hours Hoax A Moment Of Silence Hoax A Virtual Card For You Hoax ACE-? Mobile Phone Hoax AIDS Hoax All Seeing Eye hoax America Online FlashNews Hoax Anticristo Hoax AOL and Intel Hoax AOL Instant Message Hoax AOL Riot hoax AOL4FREE Hoax or What? Awareness Virus Hoax Baby New Year Virus Hoax Badtimes Hoax Be Spooked Hoax BestBuy Order Fraud Alert Hoax Bicho7 Hoax Big Brother hoax Blue Mountain Virus Hoax Blueballs Are Underrated Virus Hoax Blueman hoax Bud Frogs Screen Saver Hoax BUDDYLST.ZIP Hoax BUGGLST Hoax Bugslife Screensaver Hoax California.IBM hoax Cat-Colonic hoax CELCOM Screen Saver CellSaver Virus Hoax Coke.exe hoax Dana hoax Dear Friends Hoax Deeyenda Hoax Desi1love Hoax Despite Hoax Discount Virus Hoax Disney Hoax DR.SIMON.WAJNTRAUBWS Hoax Economic Slow Down Hoax Elfbowl Ericsson Free Phone Hoax EVIL THE CAT Virus Hoax Family Pictures Hoax FatCat Virus Hoax February 1 Hoax Flashmaster G Flower for You Hoax Forward Hoax Free flight Hoax FREE M & M's Hoax Free Pizza Virus Hoax Friends Hoax FROGAPULT, ELFBOWL, Y2KGAME Virus Hoax Frogs and Fishes Hoax Funprog Hoax Gamma2.exe Hoax GAP E-mail Tracking Hoax Ghost.exe Hoax Gift from Microsoft Hoax Girl Thing hoax Girls of Playboy Hoax Goldbear Virus Hoax Good Times Hoax Google Trojan Hoax Got You Hoax Great Gas-Out Hoax Guts to Say Jesus hoax Hacky Birthday Virus Hoax Hairy Palms Virus Hoax Halloween Virus Hoax Happy New Year Hoax Help Poor Dog Virus Hoax Hitler Virus Hoax How to Give a Cat a Colonic Hoax ICE Virus Mobile Phone Hoax INFILTER Virus Hoax Intel Special Offer Hoax Internet Flower hoax Iraq War Hoax Irina Hoax Irish Virus hoax Jan1st20.exe Virus Hoax Jdbgmgr.exe hoax John Kennedy Jr Trojan Hoax Join The Crew Hoax JOKE_FLIPPED Kleneu66 hoax La Bible Des Moines Hoax Launch Nuclear Strike Now Hoax Let's Watch TV Hoax Life is beautiful hoax LOC Hoax Londhouse Virus Hoax Lotus Notes Worm Hoax Lump of Coal Virus Hoax Macmebig hoax Manicomium Hoax Matrix Virus Hoax Milk Carton Bug Missing Child Hoax Mobile Phone Virus Hoax MSN Messenger add a contact Hoax Multi-hoax MusicPanel HOAX NASTYFRIEND99 Virus Hoax New York Big Dirt NEWYORK BIG DIRT Hoax Nokia Screensaver Hoax Norman Virus Hoax Olympic Torch Hoax Osama Hanged Osama vs Bush Hoax Pandemic Computer Virus Hoax Payback Hoax Penpal Hoax Perrin.exe Virus Hoax PHANTOM MENACE Hoax Pikachus Ball Hoax Pluperfect Virus Hoax Pokemon Hoax Pool Party e-mail Hoax Postal Service E-mail Charge Hoax Sandman URL Hoax SARC Virus Test Hoax Scoutshacker Hoax South Park News Letter Hoax SPARTAN HORSE Hoax St.Patrick's Day Hoax SULFNBK Hoax Symantec ASDL Virus Hoax Tax Return Hoax The New Ice Age Hoax Tuxissa Virus Hoax T-virus Mobile Phone Hoax UNABLE TO DELIVER hoax Upgrade Internet 2 Hoax Valentine Greeting Hoax Very Cool Virus Hoax Virtual Card Virus Hoax Windows 98 Warning Hoax Windows will Fail on Jan 1 Hoax Wobbler Hoax Wooden Horse Hoax WordScribe Virus Hoax Work Virus Hoax World Domination Hoax WTC Survivor Hoax XALAN Mobile Phone Hoax Y2K7 Virus Hoax Y2KGame YIM Hard drive killer Hoax Your friend D@fit Your Screen Name Hoax ZZ331 Virus Hoax
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