Using Affiliate Marketing To Promote Your Business
 
Using Affiliate Marketing To Promote Your Business

Even if you are already using the Internet to market your business, you should consider adding affiliate marketing to you Internet marketing campaign. Affiliate marketing, when done right, can yield a great deal of positive results for your business. Furthermore, even when affiliate marketing is not done right, it will not likely be financially detrimental to the business. This is because affiliate marketing is essentially an advertising program in which you only pay the affiliates when their marketing efforts yield financial results for your business. This article will take a look at affiliate marketing and explain how it works and how you can maximize the benefits of affiliate marketing.

Affiliate marketing essentially involves having website owners, known as affiliates, post advertisements for your website on their own website. You can lear more about affiliate marketig by checking out the Internet marketing blog at www.jeremyburns.com for weekly updates. Affiliate advertisements encourage visitors to click on the link and visit your website. The advertisements are specially coded to allow you to determine how many visitors enter your website through this advertisement. Unlike other types of Internet advertising where the business owner pays for the opportunity to place the advertisement on the website, an affiliate program does not work this way. Instead the affiliate is paid when the advertisement yields a desired result.

Affiliate advertisement can work on a pay per impression, pay per click, pay per lead or pay per sale basis. Pay per impression means the affiliate earns a profit each time the affiliate advertisement is served. This means for each unique visitor who views the advertisement the affiliate is given a predetermined amount of money. This amount will depend on a number of factors and will be agreed upon by the business owner and the affiliate before the advertisements begin appearing on the affiliate's website. Pay per click programs reward the affiliate each time a visit clicks through the advertisement. Pay per lead programs reward the affiliate when a visitor not only clicks on the advertisement but also performs a desired action such as filling out a survey or registering with the website. Pay per sale programs reward the affiliate each time a visitor clicks through the advertisement on the affiliate's website and also makes a purchase during this visit. The compensation plans associated with affiliate programs are so desirable because the business owner can have a number of affiliates and they only have to pay these affiliates if the advertising on the affiliate's website is effective.

Affiliate marketing does not always work. When seeking out affiliates it is important to look for a number of different factors. An affiliate with a great deal of experience, a website with high traffic and a proven track record for producing positive results will likely be a good choice for an affiliate marketing program. These affiliates rely on their advertising knowledge to promote the businesses and do not necessarily have to understand the business they are promoting. Another excellent choice for affiliate marketing is to select another business that is closely related to your own business but does not compete with your business. This is a good idea because they may share your target audience and their website visitors will also likely be interested in visiting your website as well. For example if you sell running shoes you may wish to run an affiliate marketing campaign on a website that promotes road races such as marathons, half marathons, 10Ks and 5Ks. This website does not directly compete with your business but they are likely to attract an audience that would be interested in and have a need for your products or services.

Deciding whether or not to implement an affiliate marketing campaign is easy. As we previously mentioned there is very little risk in this type of campaign so it is worthwhile in just about any situation. A more important decision to make is how you plan to compensate your affiliates. The compensation for pay per impression programs is typically pretty low because your business is not necessarily generating a sale from each impression. Conversely, pay per sale programs usually compensates the affiliate better because the business does directly generate a profit from the advertising on the affiliate's website. This amount may a flat fee or a percentage of the sale depending on the affiliate agreement.



Word count 711

Search
Recommended Resources
Advantages Disadvantages Of Guerilla Marketing- We'll start with the good stuff: • Guerilla marketing is cheap. At the high end, ...
read more

Creating Email Lists for Marketing Campaigns If you plan to do some Internet marketing to promote your business endeavor, you ...
read more

Creative Marketing Tactics In 2011 You may have heard of Creative Marketing Tactics... But does it work in 2011? The ...
read more

Creative Marketing Tactics Online Pay close attention to this article beacuse it contains marketing tactics that you have probably never ...
read more

Creative Marketing Tactics That Worked Saint Paul, Minnesota: Before the opening of the first Crazy Carrot Juice Bar, marketer Eric ...
read more

Defining Creative Marketing Tactics If you've never heard of creative marketing, the term might sound a little extreme. Perhaps it ...
read more

Creative Marketing Business Plan If you have been thinking of starting a business or already have one running, you need ...
read more

Creative Marketing - Element of Surprise One of the reasons Creative marketing works is that the methods are often unexpected. ...
read more

Internet Marketing the Easy Way Just like there are no magic weight loss cures or ways to earn money from ...
read more

Internet Marketing with an E Newsletter One very popular Internet marketing strategy is to publish and distribute an e-newsletter on ...
read more

Know Your Audience When Marketing Online Internet marketing is quickly becoming one of the most popular advertising options available. The ...
read more

Learning about Internet Marketing Internet marketing is not overly complicated but it is also not a process in which anyone ...
read more

Marketing Like A Guerilla If you're tired of failing with your marketing, this article will give you some highly effective, ...
read more

Participating In Banner Exchanges Business owners who want to take advantage of Internet marketing strategies such as banner ads but ...
read more

Placing Banner Ads Placing banner ads can be a highly effective way to market your business on the Internet. Banner ...
read more

Questions To Identify Your Niche This step involves a close analysis of your business. Much like an investigative reporter, you ...
read more

Starting With Creative Marketing Tactics This article will give you a few nuggets of information related to marketing your business ...
read more

Starting an Affiliate Marketing Campaign Some business owners opt to start an affiliate marketing campaign as part of their overall ...
read more

The Fine Line between Internet Marketing and Spam Savvy business owners who take advantage of Internet marketing realize there is ...
read more

Tracking the Results of Internet Marketing As with any marketing campaign you may run to assist your business, it is ...
read more

Using Affiliate Marketing To Promote Your Business Even if you are already using the Internet to market your business, you ...
read more

Using Message Boards for Internet Marketing Internet marketing is a very wide term which can be used to encompass a ...
read more

When is Internet Marketing Worthwhile? In general the answer to this question is always but the answer is much more ...
read more

Why Internet Marketing Does Not Work Without SEO Search engine optimization (SEO) should be considered a critical element of any ...
read more

Will Internet Marketing Work for Your Business? This is an extremely difficult question to answer because there are so many ...
read more

Main Menu
Home
Sitemap


website monitoring
Articles
Advantages & Disadvantages Of Guerilla Marketing-

Creating Email Lists for Marketing Campaigns

Creative Marketing Tactics In 2011

Creative Marketing Tactics Online

Creative Marketing Tactics That Worked

Defining Creative Marketing Tactics

Creative Marketing Business Plan

Creative Marketing - Element of Surprise

Internet Marketing the Easy Way

Internet Marketing with an E Newsletter

Know Your Audience When Marketing Online

Learning about Internet Marketing

Marketing Like A Guerilla

Participating In Banner Exchanges

Placing Banner Ads

Questions To Identify Your Niche

Starting With Creative Marketing Tactics

Starting an Affiliate Marketing Campaign

The Fine Line between Internet Marketing and Spam

Tracking the Results of Internet Marketing

Using Affiliate Marketing To Promote Your Business

Using Message Boards for Internet Marketing

When is Internet Marketing Worthwhile?

Why Internet Marketing Does Not Work Without SEO

Will Internet Marketing Work for Your Business?

 

Disclaimer: The Publisher has strived to be as accurate and complete as possible in the creation of this website, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

This site is a common sense guide to Using Affiliate Marketing To Promote Your Business. In practical advice websites, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

This site is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.

Any perceived slights of specific people or organizations are unintentional.

Home| Sitemap|Budget Hosting

7.my © All Rights Reserved.