| Creative Marketing - Element of Surprise |
Creative Marketing - Element of Surprise
One of the reasons Creative marketing works is that
the methods are often unexpected. Many creative
campaigns are highly visible, and contain some sort of
element that is unique to the business using it.
Though it is something of a cliche by now, you should
be prepared to "think outside the box" when it comes
to planning your creative marketing campaign. The
classic, expensive methods of advertising your
business should be employed sparingly, if at all.
These include:
� Yellow page advertisements
� Newspaper or magazine advertisements
� Radio or television commercials
Think about it: when is the last time you were heavily
influenced by a yellow page, newspaper, magazine,
radio, or television advertisement? The fact is that
today's consumers are so bombarded with advertising
messages,; they've learned to tune out the traditional
sources.
As a creative marketer, your goal is to catch them
off-guard, and advertise in unexpected places. Many
times, consumers won't even recognize your marketing
efforts as advertising.
The good news is: you can usually do this for a
fraction of the cost of traditional advertising
venues. Guerilla marketing trades effort for money.
You will work harder on your marketing than a
mega-corporation with a million-dollar ad budget, but
if you are persistent and creative in your efforts,
they will pay off.
It Pays to Be Different
Remember the old Arby's slogan: "Different is Good"?
This catchy little phrase could serve as a basic
premise for one of the primary reasons guerilla
marketing tactics are so successful.
You might have a product or service that is completely
unique. However, the chances are greater that you're
competing with dozens or hundreds of other businesses
for the same market share. One of the strengths of
guerilla marketing is the ability to capitalize on the
aspect or aspects of your business that make you
different -- and therefore worthy enough for consumers
to spend their hard-earned money on your product or
service.
So, what's different about your business? Here is a
brief list of possibilities to investigate. Your
business might offer:
� The best, friendliest, or most attentive customer
service.
� The lowest prices.
� Products that are higher quality than the
competition.
� A wider range of products than other businesses in
your area or field.
� The simplest ordering methods.
� Fast, convenient, and/or reliable delivery.
� More expertise in your area than your competition.
� The most informative and easiest to navigate
website.
This aspect of your business is sometimes referred to
as your USP, or Unique Selling Proposition. Once you
have determined your USP, you know what makes your
business different -- and different is good!
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Disclaimer:
The Publisher has strived to be as accurate and complete as possible in
the creation of this website, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
This site
is a common sense guide to Creative Marketing - Element of Surprise. In practical advice websites,
like anything else in life, there are no guarantees of income made.
Readers are cautioned to reply on their own judgment about their
individual circumstances to act accordingly.
This site
is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.
Any
perceived slights of specific people or organizations are unintentional.
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