What is Google adsense?
 
What is Google adsense?

If you look at the Internet a few years back, you'll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.

You'd enter a site, and in some location you'd get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.

But there was one problem with this kind of advertising. It really wasn't exploiting the fact that the adds weren't in some newspaper, but were instead presented over the Internet.

You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car.

While you might, at some later point want to buy a car, right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.

Well that's also what the folks at Google thought of, so they came up with a killer idea. This is knows as Google AdSense, and it's known as a targeted advertising program

What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won't even care about, is you just allocate some region of the screen.

You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.

It's very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.

You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. Now that's bound to happen more often then with a traditional banner because people are actually interested in what's in that banner (otherwise, they wouldn't be on your page would they?).

But, this also does wonders for the people who want to advertise. And it's because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.

This relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.

Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality. You can't have more than two such banners on your website and Google only inserts text in these banners.

So an extra benefit is that AdSense advertising is a lot less obtrusive then regular advertising. But this also means you should position the banner better because it's possible that visitors might miss it altogether.

So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.

All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.

The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and it's one of the reasons Google are known for their innovation and new thinking.

PPPPP

650

Search
Recommended Resources
Adsense Alternatives Many people have started using Google's AdSense program, but there are some who find it a bit too ...
read more

Adsense Alternatives 2 Bidvertiser (http://www.bidvertiser.com/) Like AdSense, Bidvertiser displays text ads in your page. But the difference lies in the ...
read more

Adsense and the Surfer AdSense is an easy program to grasp: it's a great form of an advertising bringing a ...
read more

Adsense is for Everyone When Google's AdSense appeared, there were a lot of people who doubted Google's idea would be ...
read more

Adsense - Pros and Cons You have that site on-line for quite a while, its generating a good number of ...
read more

Click Fraud If you're using AdWords or AdSense you must have heard about an emerging practice in the underworld of ...
read more

Getting Started With Adsense A very important element in the rapid adoption of AdSense is that it has been very ...
read more

Google PPC: Content or Search? When advertising with pay per click Google gives the advertiser two broad options. Advertising in ...
read more

How Adsense Changed the Internet Ever since Google came up with the master idea that is AdSense, the web has ...
read more

How Much Money Will I earn Through Adsense? If you're looking at Google's AdSense program you're surely asking yourself how ...
read more

Positioning of Adverts After using AdSense for a while you must have begun to ask yourself if there's anything you ...
read more

SEO for Adsense If you've been using Google's AdSense on your pages you obviously feel the need to somehow generate ...
read more

Success on Adsense - 5 Quick Tips As you use Google's AdSense for more and more time you begin to ...
read more

Text v Graphic on Adsense Google Adsense provides advertisers and publishers with the opportunity to place adverts in both text ...
read more

The Advantages of Adsense For Search Adsense for search provides publishers with the opportunity to provide a search tool through ...
read more

The Disadvantages of Adsense As adsense becomes the most popular publisher program for Price per Click advertising, flaws and disadvantages ...
read more

The Future of Google Adsense There are many ideas springing up concerning what AdSense will look like in the future ...
read more

Tools for Adsense If you're just boarding on the AdSense train, and looking to find a quick way to make ...
read more

Top Paying Keywords In people's search for higher incomes from Google AdSense a lot of AdSense publishers are looking to ...
read more

Turning Traffic in to Adsense Traffic If you've been running AdSense ads on your site for quite a while and ...
read more

Ways to Identify and Tackle Click Fraud Identifying and tracking examples of click fraud is the first step to eradicating ...
read more

What is Google adsense? If you look at the Internet a few years back, you'll see that advertising was done ...
read more

Where Adsense Should Appear When deciding whether to incorporate Adsense into your website there are several factors to consider. Many ...
read more

Why Advertisers support Adsense Google is the biggest search engine on the web. It controls over 40% of Internet searches, ...
read more

Why Use Google Adsense? Undoubtedly, you've heard about Google's AdSense and you are thinking about giving it a go. But ...
read more

Main Menu
Home
Sitemap


website monitoring
Articles
Adsense Alternatives

Adsense Alternatives 2

Adsense and the Surfer

Adsense is for Everyone

Adsense - Pros and Cons

Click Fraud

Getting Started With Adsense

Google PPC: Content or Search?

How Adsense Changed the Internet

How Much Money Will I earn Through Adsense?

Positioning of Adverts

SEO for Adsense

Success on Adsense - 5 Quick Tips

Text v Graphic on Adsense

The Advantages of Adsense For Search

The Disadvantages of Adsense

The Future of Google Adsense

Tools for Adsense

Top Paying Keywords

Turning Traffic in to Adsense Traffic

Ways to Identify and Tackle Click Fraud

What is Google adsense?

Where Adsense Should Appear

Why Advertisers support Adsense

Why Use Google Adsense?

 

Disclaimer: The Publisher has strived to be as accurate and complete as possible in the creation of this website, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

This site is a common sense guide to What is Google adsense?. In practical advice websites, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

This site is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.

Any perceived slights of specific people or organizations are unintentional.

Home| Sitemap|Budget Hosting

7.my © All Rights Reserved.