| Recognizing Target Market |
Recognizing Target Market
Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near perfect product, reaching out to correct audience and motivational advertising, are responsible for this and should be dealt with in marketing.
First things first, all the efforts will go futile if the correct audience is not recognized. It is the major factor in getting abundant sales, because the right customers aren't targeted, they won't buy the product. The right customers are known as targeted customers or niche market, those who will be happy to buy products that fulfill their needs and is also less pricey.
Small businesses shouldn't fear competition with large companies as they produce products considering a bigger spectrum, which sometimes won't be customer specific as the products are more generalized and they don't much care about the competition they might get from others. This gives an opportunity to the smaller firms to produce products, which can cater to the need of a section of people whose needs aren't met specifically by the large companies.
Although it seems like a silly question, but firstly, a firm should understand who are the people they want to target. The success lies behind understanding this, which requires thorough research and analysis. Various factors must be considered. The age group is the first factor, whether the product will be useful to babies or children or teenagers or youngsters or middle aged or old. Sometimes there is a possibility that the product will cater to the needs of all age groups. Next thing to consider is gender. Marital status, occupation, ethnic background, health status, income status, education, hobbies, etc., are some of the factors that should also be pondered upon.
After decided upon the customer group to be targeted, the benefits that can be provided by the product to this group should be jotted down. A thorough examination of the service or product should be done for this purpose. If there is sufficient time, a survey can be conducted on the current customers and pose them with questions like what they liked in the products they are using, anything discomfort they are facing, do they want anything to be changed to make the product better, etc.
After making a list of all the benefits, thought should be applied to which of these benefits will actually help the targeted audience. Make a short list of the benefits that will be advantageous and send it to the marketing department. It can surely help in their marketing plan and can boost up sales.
Internet has made reaching out to the targeted customers can be very easy. Search engines can be utilized to the maximum extent for this purpose. The thing to be exactly searched can be typed as a keyword or search phrase in the search engines and the results brought on the first three pages will be of great value. But lots of time and investment is involved in this process, as different keywords will fetch different search results. So efforts should be made to finally get what is desired.
Next best thing is reaching out by newsletters and ezines. Many ezines are related to marketing, finance, shopping, Internet, etc. A number of ezines websites can be found in an ezines directory, which even contains the contact information, advertising price, etc. The list of ezines website sites should be cut down to which are relating to the target market and ad should be placed in the ones selected which should include all the product advantages if the ad allows that many words.
Recognizing the target market is crucial to any successful advertising and sales campaign. Once it is recognized, they can be reached through different channels like websites, newspapers, magazines, etc. This makes the customer think that he is being directly addressed to. And since the whole approach will interest them, the amount of traffic received in return will be simply overwhelming and the whole effort will be worth it.
Word Count 665
|
Affiliate Marketing Affiliate Marketing is a derivative of Internet marketing where the advertisement publisher gets paid for every customer or ...
read more
Anonymous Visitor Marketing Anonymous visitor marketing or anonymous user marketing is nothing but changing the content of the website according ...
read more
Attributes of a Successful Selling Strategy The first attribute of a successful selling strategy is a website that provides information ...
read more
Creating a Corporate Image For any corporation it is very important to create a distinct image in the market. This ...
read more
Differences between Marketing and Advertising Marketing and Advertising, although they sound similar but in reality they are not. Advertising is ...
read more
Digital Marketing Utilizing online distributions methods to promote products is known as digital marketing. This approach is both time saving ...
read more
Disadvantages of using email to sell Some sales people think using email to sell everything is the best idea. But ...
read more
Doing Research on Marketing Research on marketing is essential to understand the pattern of marketing. This is possible by searching ...
read more
Global Marketing Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, ...
read more
How to make a marketing campaign appealing? Marketing campaigns cannot survive if they boring. Everyday there are more than three ...
read more
How to write a winning sales letter? Writing a sales letter is tough and writing a winning sales letter is ...
read more
Increasing the business with the help of Promotional Gifts Gifts are loved by one and all. Gifts are a way ...
read more
Marketing and Sales: What is the difference? Marketing and sales are one of the most important components of a business's ...
read more
Marketing and Selling on Internet Marketing on the Internet involves online advertising to reach out to potential customers. It requires ...
read more
Marketing Management Marketing management involves choosing target markets that not only get new customers but also retain the existing ones. ...
read more
Marketing - Snail Mail Vs E-mail It was not too long ago that most people had no internet leave alone ...
read more
Marketing Strategies Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over ...
read more
Marketing through E-mail and Issues Surrounding it Email marketing is one of the forms of direct marketing, which is done ...
read more
Mobile Marketing Mobile marketing can be classified into two types based on the technology involved. The more traditional form involves ...
read more
Multi-level Marketing Multi-level marketing is a business model where salespersons like sales consultants, distributors, and even franchise owners and independent ...
read more
Recognizing Target Market Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near ...
read more
Relationship Marketing Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business ...
read more
Selling to a Woman Vs Selling to a Man Different approaches should be taken when selling products or services to ...
read more
Taming Customers though Promotional Marketing If a business firm id able to control the minds of million of customers, it ...
read more
Tricks to sell your product The whole idea of the marketing and sales is to play with the psychology of ...
read more
|
|
|
Disclaimer:
The Publisher has strived to be as accurate and complete as possible in
the creation of this website, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
This site
is a common sense guide to Recognizing Target Market. In practical advice websites,
like anything else in life, there are no guarantees of income made.
Readers are cautioned to reply on their own judgment about their
individual circumstances to act accordingly.
This site
is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.
Any
perceived slights of specific people or organizations are unintentional.
|