| MLM Relationship Marketing |
MLM Relationship Marketing
Simply put, relationship marketing puts the word custom back in customer. Seems simple enough doesn't it? Almost a no brainer, but relatively rare in many marketing circles. The focus now is on attracting customers rather than keeping them - a term referred to as offensive marketing. It's slowly changing over time, but how bizarre is that, to not try and keep your existing customers? Relationship marketing will make all the difference in the world, not to mention it can save you and your business money.
Relationship marketing evolved from direct response marketing in the 1960's, emerging in the 80's to become a system that places emphasis on building longer term relationship customers rather than on single transactions. This marketing philosophy means, understanding customer's needs as they go through their buying life cycle. Put another way, offering a range of products/services, as your customers actually need them.
Why would focusing on your existing customers be more profitable? If you're constantly spending money and resources to land new clients, you aren't paying attention to your loyal customers - the ones who are keeping you in business now. Ignore them at your own peril. This is called churn, or the customers who won't come back to you if you alienate them. Another term for trying to keep customers and increase their loyalty is called defensive marketing. Customers who have already bought something from you are your bread and butter, your key to continued profitability. Bottom line? You NEED them and can't afford to lose them. They're your assets. And you value assets and treat them accordingly. Customer loyalty is worth money to your business, since the cost of keeping an existing customer is only about 10 per cent of the cost of getting a new one. Lesson is? Pay attention to your present customers and your MLM business will have a solid footing for the future.
|
An MLM Market has No Borders You can't market anything unless you have all the information you need. You need ...
read more
Marketing Online With Organic Search Engine Optimization (SEO) Basically, marketing is about helping customers/ prospects find your website/business - looking ...
read more
MLM Marketing with SEO MLM is complicated enough as it is without adding to it right? Well unfortunately as with ...
read more
MLM and Article Marketing When you think about search engine rankings, you usually think of search engine optimization (SEO). The ...
read more
MLM and Blogging for Business Welcome to the wonderful world of blogging, the frequent, usually chronological publications of personal thoughts ...
read more
MLM and More Blogging For Business Tips You've decided to "go for it" and create a blog about your MLM ...
read more
MLM and Private Label Marketing Private label rights (PLR)marketing might be just the perfect solution for you for your MLM ...
read more
MLM E-Mail Marketing One of the more important aspects of network marketing (aka MLM) is the lowly e-mail - the ...
read more
MLM E-Mail Newsletter Campaigns - Do's And Don'ts MLM (aka Multi Level Marketing) is a very interesting world, competitive, innovative ...
read more
MLM E-Mail Newsletters and How to Stay in Touch Multi Level Marketing (MLM) e mail newsletters are a great way ...
read more
MLM E-Mail Newsletters and What You Need for Content So you want to do a multi-level marketing (MLM) e mail ...
read more
MLM E-Mail Newsletters Must Have Information In multi level marketing (MLM) you need to know what you're doing, where you're ...
read more
MLM Expert Status by Writing Articles You're in the Party Plan business, also commonly referred to as Direct Sales or ...
read more
MLM Marketing and Building Traffic for Your Site Building traffic is NOT easy and anyone that tells you it is, ...
read more
MLM Marketing and Recruiting Pointers In multi level marketing (MLM), relationship marketing if used properly, ensures you enroll loyal team ...
read more
MLM Marketing with PPC We learned in an earlier article that MLM marketing can get a huge boost in traffic ...
read more
MLM Promotional Postcards Postcards an efficient, very easy to create and powerful marketing tool for MLM marketing. They're useful for ...
read more
MLM Relationship Marketing Simply put, relationship marketing puts the word custom back in customer. Seems simple enough doesn't it? Almost ...
read more
Prospecting for Leads If your MLM business relies on cold calls, referrals, instant messenger communications, and e-mails you already know ...
read more
Relationship Prospecting by E-Mail This is pretty straight forward and is based on the fact that you have already built ...
read more
What Is Lead Generation? Lead is the manufacture of connections between well-matched consumers and target corporate vendors. Which really just ...
read more
WHAT IS NETWORK MARKETING? At times like this when you just want a quick definition - the dictionary comes in ...
read more
Where Do You Find MLM Leads - Part Two We learned in a previous article about where to find MLM ...
read more
Where do YOU Find MLM Leads? We've already learned that lead generation can be achieved in many ways using: * ...
read more
|
|
|
Disclaimer:
The Publisher has strived to be as accurate and complete as possible in
the creation of this website, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
This site
is a common sense guide to MLM Relationship Marketing . In practical advice websites,
like anything else in life, there are no guarantees of income made.
Readers are cautioned to reply on their own judgment about their
individual circumstances to act accordingly.
This site
is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.
Any
perceived slights of specific people or organizations are unintentional.
|