You need a product
 
You need a product

Most of the time, the product you're selling is information: an e-book, print book, e-course, e-zine or newsletter, CD, or downloadable audio program. Your topic must be something that appeals to a wide audience—you could have the world's best book on raising Amazon boa constrictors at home, but the only people interested in it would be people who already own an Amazon boa constrictor, or have thought about buying one. In this case, your sales base would be limited (to put it nicely). On the other hand, if your book or product tells people how to make five hundred dollars a minute—well, you might have quite a few potential buyers.

Also, your topic must be an area in which you have personal interest or expertise. If you can put your passion into your marketing material, people will be able to tell that you believe in what you're selling. This builds trust and sales.

Your personal interests and areas of expertise

People who like their jobs are happier. Their enthusiasm spills over into their work, and they often find themselves receiving promotions or raises and attracting customers without even trying.

If you're comfortable talking about your product, and you are passionate about the subject, your confidence will permeate every area of your autoresponder program. You will receive unsolicited comments from buyers who are pleased with your service. You'll be able to build consumer trust because people will know that you endorse your product 100 percent.

One aspect of developing your personal interest in a topic is to actually use the information you're offering yourself. That way, when you discuss the benefits of buying your product, you'll be able to get personal about the experience.

Another important part of choosing your topic is identifying your area of expertise. This doesn't mean you have to be an "expert." It just means that it will be far easier for you to sell a product you know a lot about—and far easier for buyers to part with their hard-earned money when they know they are purchasing from a knowledgeable source. Think you don't have an area of expertise? You may know more than you think you know. The topics you're familiar with don't have to come from a job or college courses.

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Articles
Are You Chasing Away Your Email List?

Are you Guilty Of Bad Email?

Building Credibility

Components of an autoresponder message

Copywriting For Email Lists

Do You Follow Up On Your Sales?

Email Follow Up Hidden Benifits

Email marketing surveys

How Often Should You Mail Your List?

How To Create Your Email Autoresponder Messages

How To Select Your Email Topics

Keeping Your Customers Loving You

Making your email irresistible

Opt-In Goldmine

Respect your list

Send Them Email!

Spam filters: Is your message zap-proof?

Steps for Keeping Your Customer

Testimonials in e-mail marketing

The Drawback of Being Liked!

The Follow Up Checklist

What is an autoresponder?

Why You Need to Rinse and Repeat

You need a product

Your Follow Up Plan

 

Disclaimer: The Publisher has strived to be as accurate and complete as possible in the creation of this website, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

This site is a common sense guide to You need a product . In practical advice websites, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

This site is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.

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