Why You Need to Rinse and Repeat |
Why You Need to Rinse and Repeat
Your customers love to hear from you, so you need to let them hear from you again and again, don't worry about bothering your customers just e-mail them.
You see, you're actually doing them a service - not "bothering" them at all. That is… as long as what you're bringing them in your follow up is something they will really find helpful and handy.
All the best follow up efforts in the world are going to be totally wasted… if you've targeted too broad a group in the first place, and haven't yet got down to visualizing your single, perfect, ideal customer.
You should know (like the back of your hand) her hobbies, likes, dislikes, routines, age, education, income range and education.
(Of course, in reality, not every customer will fit this mold exactly - but knowing who you're selling to is absolutely the first step you should take - and repeat it again during follow up, after you've seen your sign up results!)
The best way to find out exactly what your customers want to read is to simply ask them. It's a good idea to post a copy of the e-mail messages that you send on your blog and ask for your customers to comment on the content that you are sending to them.
Tell them you want to make sure that everything you are sending them is relevant to their needs and they will respond telling you exactly what they want.
Once you figure out what it is that your customers want by reading your blog comments, then you simply rinse and repeat.
Create more content, send it out in e-mails, posted to your blog, and after reading the comments do it all over again.
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The Publisher has strived to be as accurate and complete as possible in
the creation of this website, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
This site
is a common sense guide to Why You Need to Rinse and Repeat. In practical advice websites,
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