Respect your list.
Keep in mind when constructing your messages and building your subscriber list that there are two types of marketing: "cold selling," or unsolicited e-mail; and opt-in selling. It is highly recommended that you do not engage in cold selling. This is considered spam.
If enough people report your address as spam, you will be banned from ISPs and search engines. The occasional sale you see from cold selling will not be enough to compensate for your being blacklisted on the internet.
On the other hand, building an opt-in list is a perfectly acceptable and highly successful method that will keep you from being labeled bad business. With an opt-in list, people ask to be added to your subscriber database because they're interested in your topic. Opt-in subscribers should always be given the option to opt out�but you would be surprised how many people don't bother clicking the unsubscribe link, and eventually make their way to your site to investigate your product further.
When preparing your autoresponder messages, it is imperative to strike a balance between excitement and hype about your product. You must avoid wording your messages so that they look, feel and smell like spam, even if they have been requested. This means following the rules of creating direct and simple messages as described above (no writing in ALL CAPS, or putting seven exclamation points at the end of every paragraph). There are also a few other deadly spam sins to avoid:
� Do not write your message in 18-point Impact Red or other "flashy" font styles and sizes. This does not draw attention to your product; it draws attention to your inexperience. It's perfectly acceptable to use color in your autoresponder messages, and in fact may help to strengthen that three-second lead time by pulling attention to those compelling subheads you wrote (you did write compelling subheads, didn't you?). But for the most part, keep your entire message in the same font and type size, using emphasis like color, bold and italics sparingly for effect.
� Do not stuff your messages with "cool" graphics, animated smileys, or a dreaded Flash presentation. This slows down load time considerably, and many people won't wait for your incredible pictures to appear on the screen.
� Do not use chat language, or "leet," in the text of your message. Even to people who know what LOL, IMHO, IOW and ROFLMAO* stand for, this is not professional and does not score you any "friendly" points. And if your subscribers don't know what these abbreviations stand for, they will be quick to dismiss you as inept. (*In case you don't know yourself: LOL=laughing out loud or laughing on line; IMHO=in my humble opinion; IOW=in other words; and ROFLMAO=roll on floor laughing my a** off.)
� Do remind people that 1. they are receiving your message because they requested more information (or a friend suggested they would like to receive the information; see the following section on name squeezing for further details), and 2. they can opt out of further messages using a link you have provided at the end of the message.
|
Are You Chasing Away Your Email List? It's a startling fact that perhaps as much as half the follow up ...
read more
Are you Guilty Of Bad Email? You put your heart and soul into a creating a product. You've made sure ...
read more
Building Credibility Most of the time when working with autoresponders, you won't have to worry about credibility. Your well-developed product ...
read more
Components of an autoresponder message So how, exactly, do you go about composing an autoresponder message? Here's a breakdown of ...
read more
Copywriting For Email Lists You've been getting busier, and wondering if hiring a copywriter to write your follow up emails ...
read more
Do You Follow Up On Your Sales? "Follow up flake - well, that certainly doesn't describe me," you say. Or ...
read more
Email Follow Up Hidden Benifits You may have a full series of follow up emails fully loaded into your autoresponder. ...
read more
Email marketing surveys Email marketing surveys are invaluable tools for discovering precise, targeted information about your intended audience. This method ...
read more
How Often Should You Mail Your List? It's true that you will easily get to the point where you can ...
read more
How To Create Your Email Autoresponder Messages Creating a great autoresponder message series is the key to making serious money ...
read more
How To Select Your Email Topics Answer the following questions as thoroughly as possible to discover the topic best suited ...
read more
Keeping Your Customers Loving You There's a simple follow up law you probably already know: People who don't deliver what ...
read more
Making your email irresistible With the inundation of available products and information on the market today, you will have approximately ...
read more
Opt-In Goldmine Most online follow up campaigns begin with an opt-in on a blog, website or squeeze page. The new ...
read more
Respect your list. Keep in mind when constructing your messages and building your subscriber list that there are two types ...
read more
Send Them Email! Are you part of the crowd who make up a shocking majority of marketers? The ones who ...
read more
Spam filters: Is your message zap-proof? Just about every e-mail program has built-in spam filters that route unwanted messages to ...
read more
Steps for Keeping Your Customer "Why You Need to Follow Up with Your Customers", I can tell you one common ...
read more
Testimonials in e-mail marketing Testimonials are a great way to build consumer confidence in your product. Hearing from other people ...
read more
The Drawback of Being Liked! One of the biggest advantages to following up is in the relationship it creates. Your ...
read more
The Follow Up Checklist You've done everything you've learned so far, when it comes to following up with contacts, subscribers ...
read more
What is an autoresponder? If you've ever asked for information online about a product or service, or signed up for ...
read more
Why You Need to Rinse and Repeat Your customers love to hear from you, so you need to let them ...
read more
You need a product Most of the time, the product you're selling is information: an e-book, print book, e-course, e-zine ...
read more
Your Follow Up Plan Knowing how busy we all seem this decade,I hope you've had a chance to actually sit ...
read more
|
|
|
Disclaimer:
The Publisher has strived to be as accurate and complete as possible in
the creation of this website, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
This site
is a common sense guide to Respect your list. In practical advice websites,
like anything else in life, there are no guarantees of income made.
Readers are cautioned to reply on their own judgment about their
individual circumstances to act accordingly.
This site
is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.
Any
perceived slights of specific people or organizations are unintentional.
|