Opt-In Goldmine
Most online follow up campaigns begin with an opt-in on a blog, website or squeeze page. The new subscriber discovers he has to provide contact details in order to get those wonderful 3 free WordPress Templates.
Nowadays, this is no surprise to most people: But if your customer is in a niche not connected with internet marketing, he may feel surprised and annoyed� or "held to ransom".
But he really wants those WordPress templates - the green one is perfect for his new Pond Plans blog! So, grudgingly, he types in his name and email address� and his journey through your follow up system begins�
Making First Contact
The first thing to ensure is that his first experience with providing his contact info in exchange for a promised reward is a good one.
This means it has to run smoothly, without too many multiple opt-ins and without what he might view as complicated instructions.
Then - after your "thank you" - your product has to really delight him. In fact, he should feel so happy with it, he's actually looking for other products or freebies from you, right away.
And just at the right, most natural moment, you have to delight him by offering him a chance to get more templates (or graphics, or a video blogging instructions - whatever best compliments your opt-in product). For a fee that fits with his budget (which you've researched your market enough to know).
While he's still thinking about it, you start sending him your follow up email tips and information, cementing yourself as a trustworthy "friend". Only after he's received enough of these to feel that the exchange is not one-sided, do you present your next, perfectly tailored offer.
He could click your sales page without hesitation and purchase your offer straight away� but it so happens he had to rush his 2 year old daughter to the clinic that morning, to get that pea taken out of her left ear. So in a couple of days, when the excitement has died down, you send a simple reminder, which he's glad to get�
That's how you should be thinking - from behind his eyes, in his shoes - as you set up your opt-in offers.
Do it like this, and you're well on your way to creating not just a one-time customer, but a loyal, frequently-purchasing fan.
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Disclaimer:
The Publisher has strived to be as accurate and complete as possible in
the creation of this website, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
This site
is a common sense guide to Opt-In Goldmine. In practical advice websites,
like anything else in life, there are no guarantees of income made.
Readers are cautioned to reply on their own judgment about their
individual circumstances to act accordingly.
This site
is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.
Any
perceived slights of specific people or organizations are unintentional.
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