Making your email irresistible
 
Making your email irresistible

With the inundation of available products and information on the market today, you will have approximately three seconds—yes, three seconds—to hook a buyer's interest and keep him or her reading. Fortunately, there are ways to breach this barrier and keep the consumer riveted to your message.

• Passion. Remember when you were choosing the topic for your product? Personal interest was a key element in that decision-making product. Now that you have a topic you believe in, let that passion show in your autoresponder messages. Mention those aspects of your product you find particularly fascinating and give them your personal endorsement.

• Write casual. Make your message read the way a conversation in a restaurant would sound. Big words might impress some people, but most of them just want to know what you have to say—and they aren't going to rush to the dictionary in the middle of reading your message to find out what you're talking about. Use short sentences and keep it straightforward and direct. Don't be afraid to use contractions instead of the more proper two word phrases. Do, however, make sure your spelling and grammar is correct. You want to seem friendly, not sloppy.

• Be personal. You are writing a message that will be read by thousands of people, one at a time. Each person who opens your message is an individual, and will be far more at ease if you address them as a person rather than a piece of the collective public. Use the word "you" as often as possible, and limit the use of "I." You don't want to tell them why you're so great. You want them to know how purchasing your product will benefit them, and why they should part with their hard-earned money to hear what you have to say.

• Eliminate extra words. As previously mentioned, keep your message simple and clear. If you have an "effective web site marketing technique," don't say it's a "wonderfully amazing, mind-blowing web site marketing extravaganza method." No one wants to try and cut through all the fluff and hype to try and decode your message. It's also annoying.

• Use decisive language. Try to use action verbs whenever possible—this means replacing as many instances of "are," "is," "was," and "were" in your message with stronger wording. For example: instead of writing "If your web site has been languishing with low sales, this program might be able to help your business grow," say: "Your web site sales will increase dramatically with this program." Write your messages with the confidence that your product is worth paying for, and your subscribers will be more comfortable buying.

• Give reasons and incentives. Don't be afraid to repeat the benefits of your product throughout your message. Just as repetitive contact is effective in converting prospects to buyers, repetitive reminders of benefits—without bludgeoning people over the head with them—can reinforce everything they stand to gain from a purchase. Also, reveal some of the information in your product within your marketing message without giving everything away, and then state that even more exciting information can be found when you purchase a product.

Search
Recommended Resources
Are You Chasing Away Your Email List? It's a startling fact that perhaps as much as half the follow up ...
read more

Are you Guilty Of Bad Email? You put your heart and soul into a creating a product. You've made sure ...
read more

Building Credibility Most of the time when working with autoresponders, you won't have to worry about credibility. Your well-developed product ...
read more

Components of an autoresponder message So how, exactly, do you go about composing an autoresponder message? Here's a breakdown of ...
read more

Copywriting For Email Lists You've been getting busier, and wondering if hiring a copywriter to write your follow up emails ...
read more

Do You Follow Up On Your Sales? "Follow up flake - well, that certainly doesn't describe me," you say. Or ...
read more

Email Follow Up Hidden Benifits You may have a full series of follow up emails fully loaded into your autoresponder. ...
read more

Email marketing surveys Email marketing surveys are invaluable tools for discovering precise, targeted information about your intended audience. This method ...
read more

How Often Should You Mail Your List? It's true that you will easily get to the point where you can ...
read more

How To Create Your Email Autoresponder Messages Creating a great autoresponder message series is the key to making serious money ...
read more

How To Select Your Email Topics Answer the following questions as thoroughly as possible to discover the topic best suited ...
read more

Keeping Your Customers Loving You There's a simple follow up law you probably already know: People who don't deliver what ...
read more

Making your email irresistible With the inundation of available products and information on the market today, you will have approximately ...
read more

Opt-In Goldmine Most online follow up campaigns begin with an opt-in on a blog, website or squeeze page. The new ...
read more

Respect your list. Keep in mind when constructing your messages and building your subscriber list that there are two types ...
read more

Send Them Email! Are you part of the crowd who make up a shocking majority of marketers? The ones who ...
read more

Spam filters: Is your message zap-proof? Just about every e-mail program has built-in spam filters that route unwanted messages to ...
read more

Steps for Keeping Your Customer "Why You Need to Follow Up with Your Customers", I can tell you one common ...
read more

Testimonials in e-mail marketing Testimonials are a great way to build consumer confidence in your product. Hearing from other people ...
read more

The Drawback of Being Liked! One of the biggest advantages to following up is in the relationship it creates. Your ...
read more

The Follow Up Checklist You've done everything you've learned so far, when it comes to following up with contacts, subscribers ...
read more

What is an autoresponder? If you've ever asked for information online about a product or service, or signed up for ...
read more

Why You Need to Rinse and Repeat Your customers love to hear from you, so you need to let them ...
read more

You need a product Most of the time, the product you're selling is information: an e-book, print book, e-course, e-zine ...
read more

Your Follow Up Plan Knowing how busy we all seem this decade,I hope you've had a chance to actually sit ...
read more

Main Menu
Home
Sitemap


website monitoring
Articles
Are You Chasing Away Your Email List?

Are you Guilty Of Bad Email?

Building Credibility

Components of an autoresponder message

Copywriting For Email Lists

Do You Follow Up On Your Sales?

Email Follow Up Hidden Benifits

Email marketing surveys

How Often Should You Mail Your List?

How To Create Your Email Autoresponder Messages

How To Select Your Email Topics

Keeping Your Customers Loving You

Making your email irresistible

Opt-In Goldmine

Respect your list

Send Them Email!

Spam filters: Is your message zap-proof?

Steps for Keeping Your Customer

Testimonials in e-mail marketing

The Drawback of Being Liked!

The Follow Up Checklist

What is an autoresponder?

Why You Need to Rinse and Repeat

You need a product

Your Follow Up Plan

 

Disclaimer: The Publisher has strived to be as accurate and complete as possible in the creation of this website, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

This site is a common sense guide to Making your email irresistible. In practical advice websites, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

This site is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.

Any perceived slights of specific people or organizations are unintentional.

Home| Sitemap|Budget Hosting

7.my © All Rights Reserved.