| Keeping Your Customers Loving You |
Keeping Your Customers Loving You
There's a simple follow up law you probably already know: People who don't deliver what they promise don't keep customers.
Some marketers know this, and don't care. They're in it for the short grab. Once they've made their sale, they're out of there, like a side-show barker. They scoff at fables like "The Tortoise and the Hare", where "slow and steady wins the race".
Others, like you, really focus on providing a great product that does everything it claims. You don't allow yourself to fall into the trap of being rushed. You check and test everything, so it all runs like clockwork.
You'd think that's all there is to keeping your customer for repeat buying journeys, wouldn't you? Yet it's amazing how easily you can lose even a happy, satisfied customer� unless your follow up is systematic and sound.
What Causes a Customer to Jump Ship?
Lots of things out of your control can do this: A recommendation for your rival's new product from a friend� the fact that he loves the sparkly fuchsia-and-tangerine website (when the rest of the world covers their eyes and yells, "I'm BLIND!")� the fact that the header graphic you were selling didn't come in the colors he prefers, but your competitor's did�
However, even if he jumps ship once or twice, if you consistently work to please him, and use consistent follow up and contact habits - and most of all, he knows he can trust what you promise - there's a good chance he may promptly come back to your fold.
Of course, it's better that he never leave it in the first place� but if that happens, don't cry over spilt milk: Just keep on refining your follow up efforts.
And besides, odds are - judging by online complaints and statistics - your competitor didn't keep his promise and didn't deliver the goods.
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Disclaimer:
The Publisher has strived to be as accurate and complete as possible in
the creation of this website, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
This site
is a common sense guide to Keeping Your Customers Loving You. In practical advice websites,
like anything else in life, there are no guarantees of income made.
Readers are cautioned to reply on their own judgment about their
individual circumstances to act accordingly.
This site
is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.
Any
perceived slights of specific people or organizations are unintentional.
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