More Viral Marketing Success Strategies
 
More Viral Marketing Success Strategies

" Exploits common motivations and behaviors
" Utilizes existing communication networks
" Takes advantage of others' resources

Exploits common motivations and behaviors

A clever viral marketing plan will take advantage of common human motivations. For instance, what proliferated "Netscape Now" buttons and "Microsoft Bob" T-shirts in the early days of the Web? It was the desire to be cool and be part of a trend. Another factor that always drives people is the desire to strike it rich, or put simply: Greed. A hunger to be popular, to be loved, and to be understood also stand out as driving human factors.
The resulting urge to communicate based on these basic human needs can produce millions of websites and billions of e-mail messages. When you can design a marketing strategy that builds on these common motivations and behaviors for its transmission, you have a winner.

Utilizes existing communication networks

It is a fact that most people are social. Nerdy, basement-dwelling computer science grad students may be jokingly referred to as the exceptions, but even they have friends and family with whom they connect. In fact, scientists tell us that each person in the modern society has a network of anywhere from eight to twelve people in their group of close friends, family, and associates. If you factor in a person's broader network that may increase to scores, hundreds, or even thousands of people with whom they interact within a given period depending upon their position in society. A waitress, for example, may communicate regularly with hundreds of customers in a given week; a person running a news-blog may reach millions.

Network marketers have long understood the power of these human networks, both the strong, close networks as well as the weaker networked relationships. People on the Internet develop networks of relationships, too. They collect e-mail addresses and favorite website URLs.
Affiliate programs exploit such networks, as do permission e-mail lists. Learn to place your message into existing communications between people, and you rapidly multiply its dissemination.

Takes advantage of others' resources

The use of others' resources aptly demonstrates what makes viral marketing unique. In a traditional campaign, the marketers themselves must identify a niche in society, carefully design a campaign that appeals to that target audience, and then pay for and otherwise promote ways to reach that group of people.

A viral campaign, on the other hand, both generates its own spread and is at least part self-targeting. People who are interested in or use your campaign will tend to be communicating with other people like themselves. They do your work for you by reaching your "target"' without your having to first identify and locate that group yourself. In addition, and perhaps most importantly, you are not out all the costs associated with first identifying and then reaching those individuals.

While you may still have a large percentage of people who do not participate if your offering is not of interest even if it is free. But considering that your costs are nil or close to it as compared to a traditional campaign, this is still a remarkably inexpensive type of marketing campaign to participate in!

Search
Recommended Resources
Creating a Viral Marketing Campaign Creating a viral marketing campaign, while not difficult, does take careful planning. You must be ...
read more

History And Viral Marketing Perhaps due to the fact that the Internet is new, most people think that "viral" marketing ...
read more

Hotmail And The history of viral marketing When you hear the term "viral marketing", you probably don't get a warm ...
read more

How Is Viral Marketing Unique For most of us, the word "virus" has a negative aspect to it. We hear ...
read more

Maintaining Viral Marketing Control No matter what methods you use to start a campaign, the following insights can help you ...
read more

How To Make Your Marketing Viral An idea will only catch on if people like it A marketing message will ...
read more

More Viral Marketing Success Strategies " Exploits common motivations and behaviors " Utilizes existing communication networks " Takes advantage of ...
read more

When it comes to the opportunities available to you for a successful "viral" or word of mouth campaign, the list ...
read more

Some Viral Marketing Success Strategies Some Strategies Some strategies are obviously going to work better than others. The Hotmail campaign ...
read more

Spread the word, not the SPAM Don't make the fatal mistake of being mistaken for SPAM among the social media ...
read more

Top Viral Marketing Campaigns Since its inception, there have been some wildly successful viral marketing campaigns… and some not so ...
read more

Vira Marketing Audience Segmentation Defined When referring to a viral marketing audience, we should define further what is meant by ...
read more

VIRAL MARKETING: EPIDEMIC Some people hate viral marketing and view it as a much-abused sales technique. This belief arises from ...
read more

Viral Marketing Etiquette Messages will only go viral if others like what they are saying. And in order to appeal ...
read more

Viral Marketing Medicine If you haven't gotten a case of viral marketing yet, you need to be exposed as soon ...
read more

Viral Marketing Methods That Work There are several proven methods that work well, provided there is value in the offering. ...
read more

Viral Marketing Methods There are several proven viral marketing methods that work well, provided that there is value in the ...
read more

Viral Marketing Opportunities When it comes to the opportunities available to you for a successful "viral" or word of mouth ...
read more

Viral Marketing Psychology Understanding People It's a simple fact that no matter how hard you try, you can't please of ...
read more

So you've decided to build your own viral marketing campaign. Good for you! Viral marketing is a fantastic, cost-effective way ...
read more

Why Viral Marketing Works Viral marketing is a phenomenon. It works and works well. Why? Because it puts the power ...
read more

Viral marketing Viral marketing has become a respectable and most importantly, very effective means of marketing among businesses worldwide - ...
read more

So you've decided to build your own viral marketing campaign. Good for you! Viral marketing is a fantastic, cost-effective way ...
read more

Viral Marketing: Beyond Social Media Before Facebook and Twitter took over the universe, there was viral marketing in its infancy. ...
read more

What Viral Marketing Adds To The Mix- The concept of marketing is simple enough. Marketing is the systematic planning, implementation ...
read more

Main Menu
Home
Sitemap


website monitoring
Articles
Creating a Viral Marketing Campaign

History And Viral Marketing

Hotmail And The history of viral marketing

How Is Viral Marketing Unique

Maintaining Viral Marketing Control

How To Make Your Marketing Viral

More Viral Marketing Success Strategies

When it comes to the opportunities available to you for a successful "viral" or word of mouth campaign, the list is theoretically limitless

Some Viral Marketing Success Strategies

Spread the word, not the SPAM

Top Viral Marketing Campaigns

Vira Marketing Audience Segmentation Defined

VIRAL MARKETING: EPIDEMIC

Viral Marketing Etiquette

Viral Marketing Medicine

Viral Marketing Methods That Work

Viral Marketing Methods

Viral Marketing Opportunities

Viral Marketing Psychology

So you've decided to build your own viral marketing campaign

Why Viral Marketing Works

Viral marketing

So you've decided to build your own viral marketing campaign

Viral Marketing: Beyond Social Media

What Viral Marketing Adds To The Mix-

 

Disclaimer: The Publisher has strived to be as accurate and complete as possible in the creation of this website, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

This site is a common sense guide to More Viral Marketing Success Strategies. In practical advice websites, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

This site is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.

Any perceived slights of specific people or organizations are unintentional.

Home| Sitemap|Budget Hosting

7.my © All Rights Reserved.