Internet Marketing with an E Newsletter
 
Internet Marketing with an E Newsletter

One very popular Internet marketing strategy is to publish and distribute an e-newsletter on a regular basis. E-newsletters are essentially emails which may contain content, graphics, links and subtle forms of advertising. In general e-newsletters should be informative in nature and useful to the recipient but should also serve some type of marketing purpose as well. This article will examine e-newsletters and explain how they can be used effectively as a marketing strategy.

The first item to consider when attempting using an e-newsletter as a marketing strategy is the distribution list for the e-newsletter. This is very important because you want to ensure you are distributing your e-newsletter to recipients who will be interested in your products and services and will likely view the e-newsletter as worthwhile instead of viewing it as spam. Using deceptive tactics to harvest email addresses and sending out your e-newsletters blindly to a large audience is not a good marketing strategy. This strategy is not worthwhile for a couple of reasons. Most importantly this type of strategy does not help you to reach your target audience. You may reach some members of your target audience by accident but are not likely to reach a large population of this intended audience.

Additionally, sending your e-newsletter unsolicited to a large audience with no interest in your products and services will likely result in your e-newsletter being viewed as spam. This can have more serious consequences than simply being a wasted effort. Specifically, recipients of your e-newsletter may block your email address or even report you to their Internet service provider as a spammer. This can have damaging consequences such as loss of business or even harsher penalties.

A better way to establish a distribution list for your e-newsletter is to set up a forum for interested potential customers to register to receive additional information from you. This could include registering with your website online and requesting to be added to your email distribution list or providing an email address and requesting additional information in some other manner. Sending your e-newsletter to recipients who have specifically requested more information is a good idea because these Internet users are already interested in your products and are likely to appreciate the e-newsletter instead of viewing it as spam.

The content of your e-newsletter should be considered next. This may include the actual copy contained within the e-newsletter as well as graphics, links and advertisements. Keeping direct advertising to a minimum is ideal but it is acceptable to use soft advertising techniques to promote your products or services. The copy in your e-newsletter should insightful information which will be useful to your readers. You may wish to include objective articles, product reviews or shorter articles containing useful tips. Links to your own website or to other websites which might be of use to your target audience can also be included. These links may come in the form of direct advertisements or the links may be embedded in the copy of the e-newsletter when appropriate.

If you plan to utilize an e-newsletter to promote your products or services, you should consider hiring an experienced writer to create the content for your website. This will help to ensure you are providing your readers with top quality content. Likewise if you intend to include graphics you should have a graphic designer assist you to ensure your e-newsletter looks professionally put together.



Word count 573

Search
Recommended Resources
Advantages Disadvantages Of Guerilla Marketing- We'll start with the good stuff: • Guerilla marketing is cheap. At the high end, ...
read more

Creating Email Lists for Marketing Campaigns If you plan to do some Internet marketing to promote your business endeavor, you ...
read more

Creative Marketing Tactics In 2011 You may have heard of Creative Marketing Tactics... But does it work in 2011? The ...
read more

Creative Marketing Tactics Online Pay close attention to this article beacuse it contains marketing tactics that you have probably never ...
read more

Creative Marketing Tactics That Worked Saint Paul, Minnesota: Before the opening of the first Crazy Carrot Juice Bar, marketer Eric ...
read more

Defining Creative Marketing Tactics If you've never heard of creative marketing, the term might sound a little extreme. Perhaps it ...
read more

Creative Marketing Business Plan If you have been thinking of starting a business or already have one running, you need ...
read more

Creative Marketing - Element of Surprise One of the reasons Creative marketing works is that the methods are often unexpected. ...
read more

Internet Marketing the Easy Way Just like there are no magic weight loss cures or ways to earn money from ...
read more

Internet Marketing with an E Newsletter One very popular Internet marketing strategy is to publish and distribute an e-newsletter on ...
read more

Know Your Audience When Marketing Online Internet marketing is quickly becoming one of the most popular advertising options available. The ...
read more

Learning about Internet Marketing Internet marketing is not overly complicated but it is also not a process in which anyone ...
read more

Marketing Like A Guerilla If you're tired of failing with your marketing, this article will give you some highly effective, ...
read more

Participating In Banner Exchanges Business owners who want to take advantage of Internet marketing strategies such as banner ads but ...
read more

Placing Banner Ads Placing banner ads can be a highly effective way to market your business on the Internet. Banner ...
read more

Questions To Identify Your Niche This step involves a close analysis of your business. Much like an investigative reporter, you ...
read more

Starting With Creative Marketing Tactics This article will give you a few nuggets of information related to marketing your business ...
read more

Starting an Affiliate Marketing Campaign Some business owners opt to start an affiliate marketing campaign as part of their overall ...
read more

The Fine Line between Internet Marketing and Spam Savvy business owners who take advantage of Internet marketing realize there is ...
read more

Tracking the Results of Internet Marketing As with any marketing campaign you may run to assist your business, it is ...
read more

Using Affiliate Marketing To Promote Your Business Even if you are already using the Internet to market your business, you ...
read more

Using Message Boards for Internet Marketing Internet marketing is a very wide term which can be used to encompass a ...
read more

When is Internet Marketing Worthwhile? In general the answer to this question is always but the answer is much more ...
read more

Why Internet Marketing Does Not Work Without SEO Search engine optimization (SEO) should be considered a critical element of any ...
read more

Will Internet Marketing Work for Your Business? This is an extremely difficult question to answer because there are so many ...
read more

Main Menu
Home
Sitemap


website monitoring
Articles
Advantages & Disadvantages Of Guerilla Marketing-

Creating Email Lists for Marketing Campaigns

Creative Marketing Tactics In 2011

Creative Marketing Tactics Online

Creative Marketing Tactics That Worked

Defining Creative Marketing Tactics

Creative Marketing Business Plan

Creative Marketing - Element of Surprise

Internet Marketing the Easy Way

Internet Marketing with an E Newsletter

Know Your Audience When Marketing Online

Learning about Internet Marketing

Marketing Like A Guerilla

Participating In Banner Exchanges

Placing Banner Ads

Questions To Identify Your Niche

Starting With Creative Marketing Tactics

Starting an Affiliate Marketing Campaign

The Fine Line between Internet Marketing and Spam

Tracking the Results of Internet Marketing

Using Affiliate Marketing To Promote Your Business

Using Message Boards for Internet Marketing

When is Internet Marketing Worthwhile?

Why Internet Marketing Does Not Work Without SEO

Will Internet Marketing Work for Your Business?

 

Disclaimer: The Publisher has strived to be as accurate and complete as possible in the creation of this website, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

This site is a common sense guide to Internet Marketing with an E Newsletter. In practical advice websites, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

This site is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.

Any perceived slights of specific people or organizations are unintentional.

Home| Sitemap|Budget Hosting

7.my © All Rights Reserved.