Relationship Building Copy
 
Relationship Building Copy

Relationship marketing puts the "CUSTOM" back in customer. You would think this would be logical, but this approach seems to be a radical idea in many marketing circles these days. One of the best ways to start building relationships with your customers is in the sales copy writing style you use in the e-mails that you send to them.

The focus last few years has appeared instead to be on attracting customers rather than servicing well and supporting them so you keep them. Another name for this is offensive marketing. It's time to changes and get back to customer oriented marketing.

If you want to keep your customers, you will do the service and support, because the bottom line is making you money. And to keep your customers and provide service and support, you need to be able to write good copy. Good copy is what lands your customer in the first place. It is what keeps your customer long term as well - along with the good support and service that is.

Relationship marketing evolved from direct response marketing in the 1960's. In the 1980's it became a system that emphasizes the building of long term (relationship) customers rather than relying on just single transactions. This marketing philosophy is called your customers "life cycle". Meaning, you offer a range of products/services, as people actually need them. And to do that, you need to write good copy, among other things.

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Articles
Blogging Your Copy

Communication Is Everything

Copywriting Brainstorm

Copywriting For Relationship Marketing

Copywriting Must Sell The Benefits

Copywriting Success

How to Create an Outline For Your Salesletter

Do You Need Testimonials

Email Copywriting

How To Get Your salesletter Read

Good Copywriting

Identifying Your Audience Is Power

Keyword Research For Copywriting

Learning How The Mind Works Can Work For You

Learning to Write Good Copy

More On Identifying Your Audience

Outsource Or Write?

Pratice Writing Sales Copy by Blogging

Relationship Building Copy

Salescopy layout

So Exactly What Is Copywriting

The Tools To Start Marketing

Use Trends In Your Copy

What Your Prospect Wants

Your Customer Lifecycle Of Needs And Wants

 

Disclaimer: The Publisher has strived to be as accurate and complete as possible in the creation of this website, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

This site is a common sense guide to Relationship Building Copy. In practical advice websites, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

This site is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.

Any perceived slights of specific people or organizations are unintentional.

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