What is Article Marketing
 
What is Article Marketing

What is article marketing? It is a form of advertising wherein a business hires a writer or does it themselves to write short articles in the hopes that this will promote their business. These articles are made for distribution and publication which means this can viewed by just about anybody both in the print and online form.

So people will know who wrote the article, at the bottom there is usually a bio box and byline which shows the references and contact person of the one who wrote it. If the reader liked the article so much, they can get in touch with him or her which, translates to increased sales.

Article marketing has been around for quite awhile. Some say this was first used when mass print became available. In the print form, this type of advertising was used by entrepreneurs as a means of obtaining free space. This is given to a newspaper free of charge in exchange for the business' contact information with the article. Most newspapers are happy to accept this kind of arrangement because their budget was very limited in compensating writers for their work.

The setup is not that different for online article marketing because writers may post their work in different websites as well as put it in their own. Articles that are posted elsewhere are known as an article directory.

The reason why articles posted in such sites are free is because the directory owner puts advertisements on the side and collects revenue from it. As more traffic is achieved, both the directory owner and the writer gain something from it.

Some websites give the writer the option of choosing the kind of advertising to be displayed on the page. If you don't like the options, you can always go for the page without any advertisements.

There are differences though between printed and online article marketing. For one, it is much faster to look for a certain article online because keywords are often used for search engine optimization. This means if you are looking for a certain topic, you will be able to see what you are looking for in just a matter of seconds.

If you think that the articles posted can only be seen in sites such as www.ezinearticles.com or www.about.com, think again because some have now used social networks to their message across. Examples of sites include Facebook, LinkedIn and Friendster. This strategy is known as Web 2.0 generation.

Some people say that the rise in the number of people who use article marketing has a negative effect because it has brought down the quality in the articles written. To prevent this from happening, you have to post articles that are relevant and informative.

Article marketing is just one way of promoting a service or product. If you don't have enough money to market it using other means, this will be a good way to get started. In posting elsewhere or in your own website, the most important thing to do is to use relevant keywords so it will be easy for visitors to see your site.

For that, you have to think what words will a person likely type to see your site. If you are able to figure that out, it won't be long before you will get a lot of traffic which translates to additional sales to your business.

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Articles
Article Marketing Must Always End With a Resource Box

The Whole Concept Behind Internet Marketing Articles

How to Go About Writing Article on Internet Marketing

Basic Guideline about Article Directories

A Beginner's Guide on How to Syndicate Articles

Problems in article marketing

What Does It Take To Succeed In Article Marketing

Choosing an Article Marketing Service Provider

How to come up with a good site through article marketing

What is Article Marketing

How article marketing changed the face of the Internet

How article marketing has changed online research

4 Secrets to Article Marketing

A Return on Your Investment and More with Article Marketing

What Lies Beneath an Article on Marketing

Simple Ways to Start Creating Marketing Article

The Importance of Article Marketing to Improve Business

How to write great articles for article marketing

Article Marketing Is Important

Some Important Notes about Article Submission Software

Can Article Marketing Help Your Business

An Overview of the Concept behind RSS Feeds

9 Article Marketing Tips

The Basic Guide on How to Write Articles

How Things Work in Article Marketing

 

Disclaimer: The Publisher has strived to be as accurate and complete as possible in the creation of this website, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

This site is a common sense guide to What is Article Marketing. In practical advice websites, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

This site is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.

Any perceived slights of specific people or organizations are unintentional.

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